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Based on a short review on the importance of philanthropic giving in UK and in the United States, this article highlights the relevance of fundraising to generate additional income. It identifies fundraising as a competitive business, which needs to be an integral part of a university’s strategic development, and which demands resources as well as leadership.
Quellen:Beiträge zur Hochschulforschung, 33. Jahrgang, 2/2011
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Income Diversification Through Philanthropy in UK Higher Education
Joanna Motion